MCV/DEVELOP News, events, research and jobs from the games industry

The industry will decide which association it wants to join, says Rawlinson

ELSPA made the transition into UKIE last night – and along with a new name, logo and agenda, the organisation has a new website. Located at Ukie.info, the site is described by director general Michael Rawlinson as a key element to the new UKIE offer – and a step beyond …

Microsoft has at last gone official on the bundle first spotted last month by revealing the 250GB version of its Xbox 360 Kinect hardware bundle. The SKU will include the high-capacity 250GB variant of the Xbox 360 S, a Kinect camera and a copy of Kinect Adventures. It will retail …

As part of the special unveiling for the association-formerly-known-as-ELSPA’s new ethos and brand identity, director general Michael Rawlinson told MCV that it’s time UK looked beyond tax breaks in its relations with government. Instead, new organisation UKIE said the trade must find positive ways to underline that the games industry …

Studio charm offensive begins for games industry association

Rawlinson: The games business is no longer made up of isolated components

ELSPA brand retired as revamp is detailed; organisation pushes wider remit

The final branding for UKIE was unveiled at a special event in Westminster this evening that fleshed out the trade association’s new agenda It marked the end of an era as the ELSPA name was retired after 21 years, replaced wth UKIE – the association for UK Interactive Entertainment. But …

Competitors hoping to release alternatives to Kinect will find it very difficult to replicate the advances found in the software powering the device, Microsoft has stated. "I think what we’ve done with the software is something that’s really hard to pull off," Microsoft Game Studios’ head Kinect designer Kudo Tsunoda …

The legions of fans continuing the play the online segments of titles such as Modern Warfare 2, Bad Company 2, Gears of War 2, Halo 3 and FIFA 10 remains the main reason why the global games industry continues to suffer year-on-year sales declines, according to analyst Michael Pachter. Furthermore, …