Namco spending big on Enslaved launch

Namco Bandai UK will dedicate its biggest marketing spend to the launch of new IP Enslaved: Odyssey to the West. And yes, that includes the money it spent on last year’s blockbuster brawler, Tekken 6. TV advertising is planned, while a huge print and online marketing campaign has already begun. …

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Square expects No.1 for Kane & Lynch 2

Kane & Lynch 2: Dog Days will go straight to No.1 having arrived at UK retail today. That’s according to Square Enix’s UK marketing director Jon Brooke, who is confident the game will also be a chart regular for the next four months at least. I expect Kane & Lynch …

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Edinburgh Interactive examines gaming’s future

Edinburgh Interactive kicks off in just a matter of days – and the event promises to lift the lid on what’s next for the games industry. Taking place from midday Wednesday, August 25th to Thursday, August 26th, the event features key speakers from SCEE (Ray Maguire), Square Enix (Ian Livingstone), …

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PREVIEW: Edinburgh Interactive

NEED TO KNOW Edinburgh InteractiveWednesday, August 25th to Thursday, August 26thwww.edinburghinteractivefestival.co.ukVenue: Edinburgh Filmhouse, 88 Lothian Road, Edinburgh, EH3 9BZ175 + VAT for a ticket, discounts for ELSPA and Tiga membersRegistration Hotline: +44 (0)1462 490609 FESTIVAL ACTIVITIES ScreeningsWhile the conference proper takes place across two days at the Edinburgh Filmhouse, the …

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Xbox 360 Industry Quiz returns

The next MCV/Xbox 360 Industry Quiz will take place on Thursday, 23rd September – and some of the market’s leading retailers and media brands have already entered teams. The top prize, courtesy of long-standing event sponsor Microsoft, will be a brand new Xbox 360 250GB for each member of the …

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Tesco trade-ins go national

Supermarket giant Tesco has rolled out its pre-owned games offering to stores across the UK. A number of press adverts (pictured) are running in national newspapers which display the trade-in values for used games – and claim that the cost can be redeemed against anything in store. Tesco will pay …

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Fly the TARDIS in third Doctor Who game

The first details about the third instalment of the Doctor Who Adventure Games series have been revealed by the BBC. Called TARDIS, the next title will for the first time allow players to pilot one of the most famous craft in the history of sci-fi. The title will also allow …

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