ANALYSIS: H1 2010 market

In January 2010, UK games execs told MCV they were hopeful of a positive start to the New Year. And it was easy to see why: publishers had pushed their big Q4 2009 titles into 2010, and we had a mammoth release slate of blockbuster titles – including BioShock 2, …

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Premium Rockstar book axed

A three-volume hardback pictorial history of Rockstar Games’ output has been cancelled, the book’s prospective publisher has confirmed. German publisher Steidl had put an 310 RRP on the collection, though last week the group told Develop that a release date had not yet been confirmed. Yet the publisher has since …

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Activision backs Bond to shine

There is no new Bond movie on the horizon, but Activision says it can help plug the gap with two blockbuster Christmas releases. The 23rd Bond movie was postponed indefinitely in April due to uncertainty over the future of film company MGM. But that hasn’t derailed Activision’s plans for the …

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New video games league debuts

The best UK gamers can win up to 30,000 in a new video game league. Play the Gamer kicked off earlier this month, and is run by events agency Living It Loving It – better known for its live poker and crime scene nights in the UK, US and Europe. …

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Starcraft II gets £44.99 RRP

Publisher Activision has seemingly challenged the established norms of UK video game RRPs by apparently placing an official price of 44.99 on today’s new release Starcraft II. Though 45-50 tends to be the RRP of console titles, the very top rate for PC product tends to be between 35-40. However, …

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PlayStation logo going global

In a fresh move to cash in on what has become a globally popular brand, Sony has announced that it is to expand its licensing program to allow the use of the PlayStation brand on a range of non-gaming products. In June last year Sony confirmed that it was to …

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Sony expected to report profit

Sony’s financial Q1 is set to bring with it a significant boost in operating profit, according to a report in Japanese paper Nikkei, as spotted by Andriasang. It claims that the period will see an operating profit anywhere between YEN 10m and YEN 30bn for the quarter ending June 30th. …

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