D3P closes Cambridge office

Namco Bandai has closed the D3P office in Cambridge. The news comes after Namco Bandai acquired D3P last year. MCV understands redundancies have been made as a result. The firm has integrated all sales and marketing for titles such as Ben 10 into the main Namco Bandai European offices. D3P …

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Game advertising coalition formed

Leading game publishers and businesses have formed an in-game advertising steering group with the Internet Advertising Bureau. The collaboration – which includes Sony, Microsoft, IGN, EA, DoubleFusion and IGA Worldwide – will work on developing and promoting in-game advertising in new titles this year such as upcoming 3D PS3 racer …

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Game advertising coalition formed

Leading game publishers and businesses have formed an in-game advertising steering group with the Internet Advertising Bureau. The collaboration – which includes Sony, Microsoft, IGN, EA, DoubleFusion and IGA Worldwide – will work on developing and promoting in-game advertising in new titles this year such as upcoming 3D PS3 racer …

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OPINION: 3D is a big ask

The rush to embrace 3D gaming as a way to reinvigorate the high-grade end of the gaming spectrum is certainly exciting. From the demos I have seen, it really can make triple-A content more compelling. And with many leaders in games psyched up for it, the industry can make a …

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OPINION: 3D is a big ask

The rush to embrace 3D gaming as a way to reinvigorate the high-grade end of the gaming spectrum is certainly exciting. From the demos I have seen, it really can make triple-A content more compelling. And with many leaders in games psyched up for it, the industry can make a …

Read More »

Cloud gaming to transform retail

This year’s launch of online streaming service Gaikai will offer publishers and retailers a chance to outdo each other on the emerging digital battleground. And Andrew Gault, co-founder of Gaikai, says the cloud-gaming firm is in deep discussions with big names from both sides of the divide. We’re speaking to …

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Cloud gaming to transform retail

This year’s launch of online streaming service Gaikai will offer publishers and retailers a chance to outdo each other on the emerging digital battleground. And Andrew Gault, co-founder of Gaikai, says the cloud-gaming firm is in deep discussions with big names from both sides of the divide. We’re speaking to …

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