MCV/DEVELOP News, events, research and jobs from the games industry

Platform holders are obligated to produce cutting edge, commercially risky games, Sony has told MCV. It’s one of the roles of a platform holder,” SCE UK sales director Mark Howsen told MCV. We’ve got to do that, to push boundaries as well as pushing strong franchises across their various iterations. …

Five-a-side footie game Pure Football has been given a lower RRP than usual – with a 29.99 price set by Ubisoft. The title, which went on sale last Friday, is one third cheaper than most PS3 and Xbox 360 games which usually have an RRP of 44.99 or 49.99. It’s …

Square Enix has launched a pre-release campaign for the next Deus Ex – before the game even has a release date. A pre-E3 push running across a number of mainstream and specialist games sites is teasing the game’s full reveal next month at the June expo in LA. The marketing …

The writing’s on the wall for PSP, there’s no doubt about it. The thing is though, the writing has been on the wall for Sony’s handheld for a few years now. And it’s still here. It’s still selling. It’s doing brilliantly in Japan. And Sony clearly has absolutely no intention …

While many independent retailers are compelled to choose between a bricks and mortar business model or an online one, PowerPlay Direct is blessed with a healthy presence in both arenas. The company has been running a network of websites since 2002 – handled by PowerPlay’s headquarters in Eastbourne – and …

Gameseek, FindAddBuy, PowerPlay Direct, Games Basement, Barkman Computers and Disks and Discs will all be stocking the special GamesAid bundle when it is released on June 25th. The triple-pack, which will retail at 29.99, features Tomb Raider: Underworld from Square Enix, Sega Superstars Tennis and Codemasters racer Fuel, and all …

Warner’S various divisions have united to make LEGO Harry Potter: Years 1-4 a major summer hit. The game has been developed by Traveller’s Tales and is set to recreate the success of previous smashes such as LEGO Star Wars and LEGO Batman – but the publisher believes the Potter-inspired adventure …

With the likes of the 3D-ready Killzone 3 (and the predicted 3D revamp of Gran Turismo 5) expected to feature big at next month’s E3, Sony has admitted that the market for 3D games is tiny – for the time being. I think this year the actual size of the …

With multiplayer a key selling point for Black Ops, Treyarch community manager Josh Olin has told MCV that Activision and Treyarch would not be employing a similar system to that of THQ’s UFC Undisputed 2010 and EA’s recently announced Online Pass. However, the practise of supplying a one-time code to …

Call of Duty developer Treyarch has stated that the idea of integrating the likes of Microsoft’s Xbox 360 Natal and Sony’s PlayStation Move in future instalments of the series is one that interests it. Perhaps not for Black Ops, but Natal and Move is definitely something that we would want …