MCV/DEVELOP News, events, research and jobs from the games industry

Consumers are more likely to base their buying decisions on review scores than on price, a new Moving Minds report from branding specialist Kinetic claims. The study suggests that 71 per cent of those asked thought review scores were an important element of deciding which titles they should buy. By …

It’s over two years since Bethesda’s path into the MMO sector began to take shape, but with no imminent sign of activity on the horizon MCV asked global VP or marketing Pete Hines when exactly the first fruits of its ambitions will be revealed. It was something we felt like …

Bethesda’s upcoming release slate is brimming with promising new IP, not to mention the sequel to its 2008 smash hit, Fallout 3. MCV speaks to Bethesda’s marketing boss Pete Hines to discuss the company’s line-up, digital downloads and its MMO ambitions… Fallout: New Vegas and Brink are Bethesda’s big titles …

Touch Pets Dogs studio acquired in expansion move by mobile game devs

All publishers will eventually adopt the model being pioneered by EA that sees those who either buy pre-owned versions of its games or pirate them punished by locking them away from key features. That’s the belief of MCV readers’ favourite Michael Pachter, who added that in his mind the $10 …

It seems as if every day a new publisher jumps aboard the in-box DLC code bandwagon, and industry analysts have given their full backing to the new payment model. Games such as Mass Effect 2 and Dragon Age: Origins lock pre-owned buyers out of accessing additional content online, whereas upcoming …

It might have enjoyed some eye-watering user numbers in its first week of release, but the hyped Halo Reach beta has failed to topple FPS favourite Call of Duty: Modern Warfare 2 and, perhaps more surprisingly, Halo ODST from the top of the Xbox Live Online Play listings. By default …

Save time and money, and reach more consumers, apparently

Facial animation studio signs-up to trade associationâ??s ranks

Elliot Martin, producer of the upcoming Move-ready SOCOM title, has told Develop he believes the new peripheral will bring about huge change” to the shooter genre. With the Move controller what it allows us to do with SOCOM is have the player basically point at enemies on screen with Move …