We don’t know in what region and we don’t know the exact timeframe, but SCEA’s VP or marketing Peter Dille has stated that God of War III passed the 1m unit sales barrier in just a couple of days”. The news comes courtesy of IGN reporting from the North American …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially …
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
Chinatown Wars suffered due to piracy
Rampant piracy is the real reason for GTA: Chinatown Wars’ slow sales according to Take-Two CEO Ben Feder. On paper, Chinatown Wars should have been a massive success when it launched on the Nintendo DS a year ago. GTA remains one of the most successful game franchises of all time, …
Read More »New U-Sing to take on SingStar
Karaoke hit U-Sing returns this year in Girls Night for Wii, Mindscape has announced. The firm is confident its singing franchise – developed in partnership with Universal Music – can compete with Sony’s SingStar and Microsoft’s Lips franchise as the market’s most popular karaoke game. We have all the ingredients: …
Read More »DLC goes mainstream with £1m MW2 push
Activision put a mammoth marketing campaign behind the launch of Modern Warfare 2 DLC. 1m is being spent to promote the downloadable Stimulus Package, which adds a host of new multiplayer maps to the world’s fastest-selling game. The publisher has made the investment to spearhead a marketing campaign that targets …
Read More »Let’s prove Government right
Alistair Darling’s Budget was a landmark moment for the games industry – but UK studios most show they are worth the 90m invested in them. That’s the message from industry bosses who say the UK has to promote itself as a global force in order to beef up its studios …
Read More »An even break
Tiga and ELSPA (sorry, UKIE) should be likewise singled out for applause after lobbying so hard and presenting the industry so well to the people that matter during the last two years. Same goes for people like Ian Livingstone – you couldn’t interview the man of late without him (rightly) …
Read More »Codies: Turning Point is behind us
With the hype train slowly getting into gear ahead of the arrival of Codemasters’ action-packed FPS Bodycount early next year, Codemasters has said that the failure of its most recent FPS Turning Point has been forgotten. Upon its release in March 2008, Spark Unlimited’s shooter debuted at no.17 in the …
Read More »Sony gives PSPgo an Easter boost
A routine Bank Holiday sale or an effort to encourage struggling hardware sales – call it what you want, but PSPgo owners old and new will be greeted with some significant discounts the next time they log into the PSN Store. Several high-profile titles have seen their prices slashed on …
Read More »No 3D or motion could hurt OnLive
Though many think that cloud gaming could be the dominant force in the next generation of gaming, one analyst has predicted that the failure of services such as OnLive to embrace modern gaming trends could leave them floundering. What OnLive will not do, at least not at this point, is …
Read More »Natal games will surprise
With Sony having dealt its first major hand in the motion control battle by revealing some of its debut Move software offerings, the industry is patiently waiting for Microsoft to do the same – and Xbox director of product management Aaron Greenberg has promised that Natal’s games won’t disappoint. The …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially announced the launch of its Public Beta. Gamers from around the globe can now access the platform, create profiles, follow their favorite games, and directly participate in shaping the network’s final features ahead of its full release.
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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