Despite some very high-profile calls for all three platform holders to cut the price of their hardware yet further in 2010, Nintendo’s American sales and marketing boss Cammie Dunaway has dismissed the demands. Right now, we continue to see demand at very strong levels,” the exec told GamesBeat. It’s tough …
Read More »
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Suda: Yamaoka gives us leadership and creativity
As the No More Heroes director plays down western studio plans
Read More »Goichi Suda on scoring a global touchdown
Grasshopper Manufacture CEO discusses new projects and new ambitions
Read More »Penn: Huge potential remains for sandbox games
Denki head of development backs the open-world genre and the series that defined it
Read More »FAQ: Gary Penn
Denkiâ??s mighty industry legend takes the hot seat
Read More »PlayStation phone reports resurface
A report in the Wall Street Journal says an oft-rumoured PlayStation Phone – co-developed with Sony Ericsson – will arrive in 2010. It will shares characteristics of netbooks, electronic-book readers and handheld-game machines”, and will offer downloadable PlayStation games via the company’s iTunes competitor Sony Online Service. The article – …
Read More »Activision: Modern Warfare IP lawsuit ‘meritless’
Sacked duo West and Zampella seek $36m and control of the Modern Warfare rights
Read More »Activision: MW lawsuit meritless
Publisher Activision as labelled the lawsuit filed against them by sacked former Infinity Ward bosses Jason West and Vince Zampella as ‘meritless’ Bloomberg reports that the pair are seeking a total of $36m in damages as well as control of the Modern Warfare ‘subset’ of the Call of Duty series …
Read More »Ubisoft enters core football genre
Ubisoft has ramped up its efforts in the sport genre with the announcement of its first core football title. Pure Football is due for release in May – coinciding nicely with the World Cup – and is being developed by Ubisoft Vancouver. The game boasts a more serious tone than …
Read More »Eutechnyx hires industry veteran
Former EA, Papyrus and Hasbro man Ed Martin assumes executive VP of North America role
Read More »-
[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
Read More » -
[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
-
[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
-
[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
-
[Guest Post] GTA VI : The Tipping Point For A New Normal
-
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
Read More » -
Finalists announced for the Women In Games Awards 2026
-
[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
-
[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
-
[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
![asd 2 [Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice](https://mcvuk.com/wp-content/uploads/asd-2-110x75.jpg)
![dfgdgdg [Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse](https://mcvuk.com/wp-content/uploads/dfgdgdg-110x75.png)
![1662974279280 Copy [Guest post] Keep Game Concept Motion Separate from Gameplay Footage](https://mcvuk.com/wp-content/uploads/1662974279280-Copy-110x75.jpeg)
![ULTIMATE EDITION 02 [Guest Post] GTA VI : The Tipping Point For A New Normal](https://mcvuk.com/wp-content/uploads/ULTIMATE_EDITION_02-110x75.jpg)

![Screenshot 2026 07 28 120612 [Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/Screenshot-2026-07-28-120612-110x75.jpg)
![SB SiteHeader 1 [Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards](https://mcvuk.com/wp-content/uploads/SB_SiteHeader-1-110x75.jpg)
![fenfen [Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026](https://mcvuk.com/wp-content/uploads/fenfen-110x75.jpg)