MCV/DEVELOP News, events, research and jobs from the games industry

Brands that work alongside entertainment culture are more likely to create a more powerful connection with consumers than those that don’t, a new study from marketing agency Frukt has found. In the ‘Press Play: Brands and the Power of Entertainment’ report, over 70 per cent of respondents said they would …

Immortals announced on Wednesday that they’re entering Dota 2, signing the recently reformed Team Phoenix to compete under the Immortals banner.  Immortals roster consists of Kim ‘DUBU’ Doo-young, Lee ‘FOREV’ Sang-don, Kim ‘QO’ Seon-yeob, Kim ‘FEBBY’ Yong-min, Pyo ‘MP’ No-a. The players had previously hinted at a reunion for MVP …

Andy Brown, director of Replay Events (pictured right), specialises in retro gaming events. Here, he talks about how serving the retro community has genereted huge growth for his company. When it comes to the games industry, they say everything is cyclical. Every few years, the three major first party players …

Nintendo unveiled a swathe of new Switch and 3DS titles last night, including a brand new Super Mario Odyssey-themed Switch hardware bundle and the news that Bethesda’s critically acclaimed Doom (2016) and upcoming Wolfenstein II: The New Colossus titles will also be heading to Switch over the next year. Doom …

The World of Warcraft pet fox, named Shadow, will help fund relief for the recent US hurricans and South Asia flooding

Last night’s Nintendo Direct brought a surprising revelation for the esports crowd, mentioned in passing as Nintendo paraded a variety of Switch games in front of the audience.  Tencent’s mobile MOBA, a 5 v 5 offering, is coming to Nintendo Switch. You might not know the name Arena of Valor, …

Straley announces the end of his 18 year stay at the studio on the company blog

The service, which gave us many interesting titles, closes on September 29th but purchases can still be redownloaded in future

Attaba becomes the new EMEA director of commerce. Full story available on our sister site MCV

The development conference in Croatia will have a large indie presence in 2018