Sega prepares Olympic marketing campaign

Sega will focus its marketing efforts for Vancouver 2010: The Official Video Game of the Olympic Winter Games around the real-world event for maximum impact. The publisher is working hard to ensure the title lives up to the performance of its predecessor, which was met with impressive sales when released …

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Fluid scoops design awards

Ad design specialist Fluid has picked up three awards for creative efforts in the games industry. At the Rose Design Awards, the company took home two gold awards for best online and offline promotion in the new gaming category. Meanwhile, at the Cream awards the firm won silver for best …

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Testronic Labs signs with Black Bean

QA specialist Testronic Labs has signed a new contract with Italian developer Black Bean – home of the SBK Superbike games. The partnership forms part of a wider expansion for Testronic, for which it has grown the capacity of its functionality testing lab in Poland. Producer at Black Bean Fulvio …

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CHIPS company fights for survival

UK specialist retailer CHIPS is taking emergency measures to ensure its company-owned stores can survive. The popular chain, co-managed by Don McCabe and Nik Agar, has been hurt from a lack of cashflow and has struggled to pay creditors in full. However, it has bought itself some time by seeking …

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JAPAN: Shadow of the Colossus to be re-issued?

Hailed as one of the best titles ever made by hardcore gamers but shunned at retail by the masses, Team Ico’s genuinely wonderful Shadow of the Colossus could be returning to retail thanks to a brand new print run. CVG reckons that reports from Japan suggest the game will be …

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JAPAN: New Dead or Alive for PSP

Publisher Tecmo has lifted the lid on a brand new instalment in the Dead or Alive series on PSP – though those hoping for a fighter had best look elsewhere. Joystiq reports that Dead or Alive: Paradise has more in common with the quirky Xbox series DOA: Beach Volleyball, though …

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