MW2 DLC could make $140m

As well as rapidly easing past the half-billion dollar revenue milestone just days after its global release earlier this month, Broadpoint AmTech analyst Ben Schachter has predicted that Activision could generate as much as $140m in revenue from its upcoming Modern Warfare 2 digital content. Furthermore, Infinity Ward’s community man …

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Importance of reviews questioned

The importance of reviews aggregators such as Metacritic may be overstated, according to Cowen Group analyst Doug Creutz, who claims that of the eight metrics measured review scores emerged as the least influential. Instead, the study found that word-of-mouth was by far the most effective driver of consumer purchases. We …

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Ubisoft retreats from exclusive distribution

Giant publisher Ubisoft has left its exclusive UK distribution deal with Trilogy Logistics, MCV can reveal – and is already delivering stock to retail through an open arrangement. Numerous trade sources have informed us that Ubisoft has struck an eleventh hour deal with Essex firm Gem to handle Christmas stock …

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Square Enix: Consoles set for extinction

Square Enix chief Yoichi Wada is preparing his firm for the demise of physical media – and potentially the death of home consoles. In an exclusive interview with MCV that will be published next week, the CEO of the publisher – which now owns Eidos and is famous for its …

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