A higher marketing spend can increase a game’s gross revenue three times more than positive review scores. That’s according to new research by EEDAR, presented at the Montreal International Games Summit by the firm’s Jesse Divnich. During the presentation, Divnich explained that poorer quality games will a bigger marketing will …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Wii Music Plus inbound?
Nintendo’s Shigeru Miyamoto has suggested that the company could produce a sequel to Wii Music in the future. The game was met with a disappointing response when released in 2008, selling little more than 2.65 million over the last year. While Nintendo has admitted Wii Music failed to perform, Miyamoto …
Read More »PS3 joins the Facebook party
With Microsoft’s social media bonanza due to hit Xbox 360 today – bringing with it integrated Facebook, Twitter and Last.FM functionality – Sony has announced a similar upgrade for PS3 via its US blog. The upcoming 3.10 firmware update will introduce Facebook into the XMB. Users will also have the …
Read More »CANADA SPECIAL: Services
Media lawyers Davis and QA and localisation firm Enzyme Labs profiled
Read More »Publishers Named in Voice Suit
Ubisoft, EA, Disney Interactive and SCEA have been named in a lawsuit alleging infringement of a voice recognition technology
Read More »More Games as Gifts for Women
Forty-two percent of American adults plan to give or hope to receive video game this holiday season, according to a new report released today by U.S trade body, the Entertainment Software Association (ESA). Forty-seven percent of respondents identified women as an intended gift recipient, a 31 percent increase from 2007. …
Read More »Assassin’s Creed 2 schedule ‘didn’t allow iteration’
MIGS '09: Deadline was so tight that mistakes had to be noticed during documentation stage, says lead designer
Read More »Entertainment Subs Up 7%
The new data shows that traditional subscriptions to newspapers and magazines are falling away, but digital subscriptions are holding up despite tough economic times. In August 2009, 81 percent of U.S. households subscribed to a television service and 76 percent paid for Internet subscriptions. Seventeen percent subscribed to an online …
Read More »Fils-Aime: Publishers Missing Out
Last week EA’s chief executive John Riccitiello expressed disappointment in Wii’s performance and its weaknesses as a platform for third parties. That’s not the way Nintendo of America president Reggie Fils-Aime sees things. He’s disappointed that third parties – particularly those publishing traditional, hardcore packaged games – aren’t showing enough …
Read More »Mad Catz launches rival wi-fi adapter
Those who insist that 59.99 is too much to pay for Microsoft’s brand new official Wireless-N Xbox 360 internet adapter my want to take a look at a cheaper alternative from Mad Catz that has just hit the market. Priced at 49.99, the Wireless-N Gaming Adapter offers a strong and …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

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