Black Wii targets lapsed gamers

Nintendo believes that its new sleek black Wii console can single-handedly lure hard-to-reach consumers back into gaming. As revealed by MCVUK.com last week, the console will be launched in the UK and Ireland on November 6th – two weeks before mainland Europe. The move has widely been seen as a …

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Sky TV arrives on Xbox Live

Sky’s long-awaited Xbox Live IPTV service has gone live in the UK, meaning that Xbox 360 owners are now able to access satellite TV without the need for a dish. The service, which launches with 24 available channels, requires Xbox Live Gold membership to use. The monthly subscription charge for …

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Assassin’s Creed: Lineage hits YouTube

Ubisoft has released the first of three episodes from the new Assassin’s Creed: Lineage short movies. The first part can be found on the YouTube homepage in eight countries for 24 hours only. The movies are developed by Ubisoft’s Hybride Technologies, the visual effects specialists behind 300 and Sin City, …

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Change4Life backs Wii Fit Plus

ELSPA has welcomed the decision by the Department of Health to endorse Nintendo’s Wii Fit Plus – making the first game to be allowed to use the NHS’s Change4Life logo in future advertising. As first reported by MCV, the Change4Life endorsement will be used across Nintendo’s promotion for Wii Fit …

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GAME lists COD:MW2 events

The UK’s leading video game retailer GAME is to open around 300 of its stores at midnight on the morning of Tuesday November 10th to usher in the release of the year’s most hyped game – Activision Blizzard’s Call of Duty: Modern Warfare 2. Each store will open for around …

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Rockstar backs Movember

Publisher Rockstar has been unveiled as a sponsor for the upcoming charity event Movember – and is offering those who join in the chance to win an appearance in the upcoming Wild West shooter Red Dead Redemption. Movember is a month-long celebration of the moustache that is designed to highlight …

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Long tail expected for DJ Hero

Ahead of the release of Activision’s DJ hero in the UK this Friday, the co-founder of Guitar Hero Kai Huang has stated that a slow start at retail is not to be unexpected – though the title’s overall sales curve could prove more impressive. We’re not expecting a typical videogame …

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Pizza Hut promo for Jambo! Safari

Sega has teamed up with Pizza Hut to promote its upcoming Wii and DS title Jambo! Safari. The publisher has prepared 850,000 Jambo! Safari-themed Pizza Hut menus, packed with 15 pages of puzzles, artwork, world searches, competitions and more. The company has also signed up with National Geographic Kids on …

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