Mario & Sonic takes over kids TV

TV ads for Mario and Sonic at the Olympic Winter Games will appear on seven kids channels simultaneously, MCV can reveal. The 90 second creatives will appear at 5:15 tomorrow (Friday), on Cartoon Network, Cartoon Network Too, Boomerang, Nickelodeon, Nick Toons, Disney XD and CITV. The activity is part of …

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Studios lose out in Oxygen IP grab

The ‘new’ owner of Oxygen’s assets has told MCV that developers have been left out of pocket following the firm’s fall into administration. OG International purchased Oxygen’s IP and stock after the firm went into administration this week. The international sales and distribution firm is headed by Jim Scott – …

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Nintendo: WiiWare benefits retail

Nintendo has denied suggestions that its push into the digital download market has a negative impact on physical retail. On the contrary; Nintendo’s European boss Laurent Fischer gave our sister site Develop two main reasons why WiiWare benefits retailers. In an interview published today he said: The first is having …

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