MCV/DEVELOP News, events, research and jobs from the games industry

Activision Blizzard’s Guitar Hero 5 marketing campaign will begin during tonight’s Big Brother final. The first TV ads will be shown during the reality show’s commercial breaks, featuring Hugh Hefner and his playbunnies. Last week, senior brand manager told MCV the ads were developed to follow on from the success …

Japanese game dev industry event to return to Yokohama next September

New PSN show The Tester to find new 'talent' for platform holder's Santa Monica office

Activision says it will invest in more festival sponsorships than ever, after successfully debuting the DJ Hero brand at the Notting Hill Carnival. Last weekend’s event featured a live demo of the game plus DJ Hero branding throughout the Carnival. As the leading music gaming property in the UK it …

Sony has predicted that its latest Gran Turismo title will single-handedly give a significant boost to hardware sales of PSPgo and PSP 3000 – and that it is expecting huge” consumer interest in the game. Gran Turismo PSP is released on October 1st, the day Sony’s latest handheld hardware, the …

CEDEC 2009: European nominees lose out to Okami, Shadow of the Colossus and more at Japanese developer celebration

Konami has told MCV that Pro Evolution Soccer 2010 will bring lapsed fans back to the franchise – thanks to a return to the franchise’s hallmark realism. The publisher has worked closely with the game’s community to weed out elements that let down PES 2009 – which suffered critically and …

Sony has confirmed a new variation of the Gran Turismo PSP Entertainment Pack will be heading to the UK. The company told CVG: There will be a GT bundle for the UK but it’s different to the US one.” The US edition of this bundle was unveiled yesterday, and contains …

Former Splatterhouse studio's CEO already creating new developer

Dungeons & Dragons developer's claims 'frivolous', says publisher