MCV/DEVELOP News, events, research and jobs from the games industry

Shanghai event unveils details of expert panel

Sega has vowed to plough on with its strategy of creating adult games for Wii – despite the commercial failure of MadWorld earlier this year. The Platinum Games-developed title did not make an impact on the UK and US charts, but won critical praise and heavy marketing support. However, Sega …

Masaya Matsuura to deliver BAFTA Vision Statement at game festival

Mad Catz has announced a new partnership with Nintendo of America to produce officially licensed accessories for the company’s various platforms. Under the new agreement, the peripherals vendors will be able to develop and market a range of products for Wii, DS and DSi. These will then be distributed throughout …

Nintendo is preparing one of its biggest marketing campaigns of 2009 for Professor Layton and Pandora’s Box, which it is confident will also increase sales of the original title in the series. A heavyweight TV campaign that will air in two bursts is the main focus. Firstly, ads will run …

Milan event for studios back next month

A new study from SquareTrade claims that the Nintendo Wii is by far and away the most reliable console in the current generation of machine – and Xbox 360 is unsurprisingly named as the most prone to failure. The report, named Game Console Failure Rates, claims that just 2.7 per …

New design and pre-viz firm opens in Gateshead

As suggested by MCV yesterday, Microsoft has replicated its recent moves in both Europe and the US by dropping the price of Xbox 360 hardware in Japan. And, like in North America, the platform holder has not increased the price of its Arcade SKU – a move that seems to …

New Odroid system built on iPhone 3GS CPU