MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft has revealed its mammoth marketing plans for upcoming Xbox 360 blockbuster, Halo 3: ODST. The Bungie-developed FPS is due to hit shelves on September 22nd and – as Microsoft’s biggest release of the year – the platform holder plans to support the title right up until Christmas and throughout …

Crytek UK MD says the group has â??really excitingâ?? project concepts underway

As Crytek UK announces the studio is providing â??criticalâ?? elements to the Crysis 2 project

Not in Cologne this week? Get the news as it happens from Develop's Twitter feed

Whilst it’s unlikely to quell the price cut rumours running rife in the build-up to next week’s Gamescom, UK retailer Argos has told MCV that a listing on its site claiming that the Xbox 360 Pro SKU had been discontinued was a mistake. We are aware of the administrative error …

Asda announced exciting new plans for games at its annual entertainment conference last month. Christopher Dring sat down with head of games buying Duncan Cross and category director Fergal Gara… Tell us about the new store concept at Asda.DC: We started opening the ‘future concept’ stores in June last year. …

Users of discontinued engine eligible for up to 50 per cent discount on Unity licences

As the industry continues to debate the rising price of software RRPs, Xbox EMEA vice president Chris Lewis has urged the trade to be ready for ‘a broader spectrum of pricing’ as the industry grows. As the industry matures then we start to see a broader spectrum of pricing and …

'North East of Northâ?? launches new website, opens booking

The online portal of UK retailer Argos is claiming that the Xbox 360 Pro is no longer available – substantiating MCV’s claims from earlier today that Microsoft is preparing to terminate the SKU to facilitate its Xbox 360 Elite price cut. Eurogamer spotted that those heading to the Argos listing …