MCV/DEVELOP News, events, research and jobs from the games industry

EA Sports has finally solved the dilemma of how to appeal to the female market. That was according to label boss Peter Moore this morning, speaking to delegates at the Edinburgh Interactive Festival. Discussing the reinvention of EA Sports since his arrival in 2007, Moore said that the firm had …

Market data firm GameVision provided some key insight into the games market in Europe at a talk at the Edinburgh Interactive conference this morning, revealing that €8.5bn was spent on software last year. However the firm said that the widely reported rise of casual and massmarket gamers hasn’t accounted for …

Moore says some EA Sports staff found accepting Wii and mass market audiences too tough

EA Sports president Peter Moore has claimed that the label will become a more important to sports fans than Nike, Adidas, Sky Sports and Fox in future – as it bids to become the world’s leading sports brand”. Speaking at the Edinburgh Interactive Festival this morning in a loudly applauded …

Former SCEE president and Codemasters chairman Chris Deering told the Edinburgh Interactive Festival that publishers of today’s biggest games should aim for ten million sales – as the ‘winners win big’ from changes in business models. Industry legend Deering cited Ubisoft’s Assassin’s Creed, which he said had sold approximately nine …

Following the surprise news that Future is to refrain from ABCing its games magazines today, the publisher has now confirmed that it has closed independent PlayStation title PSW. Future has told MCV that one member of the magazine’s team has already been assigned a new role within the firm, whilst …

More adult Wii games will be release by Sega despite lacklustre sales of titles such as MadWorld. At least that’s according to the publisher’s Western COO and President Mike Hayes, who told Wired that the Wii’s massive user base makes it a lucrative market for adult games, and that he …

Korean MMO behemoth NCsoft has posted some recession-busting numbers in its latest financial report for the quarter ending June 30th. Total net income grew an amazing 451 per cent compared to the same period in 2008, reaching $27m. In addition, operating profit rocketed to $38.1m – a 353 per cent …

New scheme backed by the likes of Lionhead, Frontier, Sony, Microsoft, Rare, Bizarre, Codemasters, Relentless and Zoe Mode

Nintendo has no intention of replacing Wii Sports with Wii Sports Resort in the standard Wii bundle. Speaking to Toronto Thumbs, Nintendo of Canada’s senior supervisor of communication and advertising said: The long-term plan is difficult to say, but I can tell you there are no plans to make Wii …