Blogs: Games Marketing’s Great Opportunity

Ugly word, ‘blog’. Sounds like bog and log. But, by far, the blog is the most important aspect of any social marketing campaign. It allows you to access and maintain audience at a very low cost. It allows you to message directly, without any media third parties sucking your budgets …

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Last.FM free to XBL Gold members

Microsoft has outlined some early details concerning its upcoming Xbox Live tie-up with popular music streaming service Last.fm, and the good news is that access will be free to Gold members of the online games network. Speaking to Joystiq, Xbox Live general manager Christina DeRosa stated: "Gold users will have …

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Warner Bros boss questions pre-owned

The global boss of Warner Bros Interactive Entertainment has told MCV that the pre-owned market could damage the games industry. In an exclusive interview, Martin Tremblay said that the publisher was always looking at new data” – but that he couldn’t condone re-selling of old titles at retail. He commented: …

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JAPAN: Wii Sports Resort arrives

The UK still has a few weeks left before what could potentially be the biggest ever Wii title arrives at retail, but Wii Sports Resort is out in Japan right now and has already been selling in big numbers. Kotaku reports that Nintendo’s Motion Plus enhanced title sold 353,827 copies …

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Bros. in arms

A year ago, Warner Bros. appointed Martin Tremblay as president of its interactive division. As the publisher prepares for its first major E3 outing, Michael French catches up with him to find out about his first 12 months on the job, and the publisher’s plans going forward… Congratulations on your …

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80s home computer war becomes comedy show

The story of how the home computer gained prominence throughout the eighties is being retold – in a new BBC comedy drama. 

 The new show, called Syntax Era, is currently in production and will air on UK TV later in the year. It will focus on the growing rivalry …

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