Activision boss threatens to drop PS3

The boss of the world’s biggest games publisher has issued a remarkable warning to Sony – cut the price of PS3 or Activision could the plug on its PlayStation development. Speaking in an interview with The Times, Bobby Kotick stated: I’m getting concerned about Sony – the PS3 is losing …

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Ex-Empire IP coming to UK market

Empire’s former sales boss Vip Patel is to launch the UK office of Zoo Games – the company which purchased the defunct Britsoft publisher’s IP in May for a bargain fee. Patel confirmed to MCV that the subsidiary, which will be based in Bushey, Hertfordshire, will be called Zoo Entertainment …

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Lygo launches new accessories division

Own-brand hardware giant Lygo has unveiled its third party division, Hubb. The new peripherals label, which has sales offices in Southampton, will produce and distribute Hubb-branded products, including accessories for PSP, DSi and Wii Fit. Kits for other platforms will follow later this year. Trilogy has been signed as distributor. …

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Now Disney eyes up 3D gaming

Disney will beat Ubisoft to the punch with its release of the first major game supporting 3D this summer. But games boss Graham Hopper says the jury’s still out on how quickly consumers will embrace such releases. At E3, Ubisoft unveiled its 3D game Avatar, made with Hollywood legend James …

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Toby Gard takes charge of Tomb Raider

Toby Gard, the creator of the Tomb Raider series, has once again shifted his role at Crystal Dynamics. When North Californian developer Crystal Dynamics developed Tomb Raider Legend, Gard was sworn in as a consultant. As the studio moved on to develop Tomb Raider Anniversary – a retrospective on Gard’s …

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