Taking stock

Grand Theft Auto IV and Midnight Club: Los Angeles have been complemented with DLC. How is Take-Two approaching this model and what are the benefits to it? First and foremost, downloadable content vastly enhances the gameplay experience for our audience. For example, The Lost and Damned, our first downloadable episode …

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Kotick: World games industry worth $55bn by 2012

Activision Blizzard might not be a member of E3-organiser the ESA, but that hasn’t stopped it from making a bid to, in the word of one insider, ‘own’ the event. E3 starts today with press conferences from publishers and format-holders – but Activision didn’t want to wait. So along with …

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Premium DJ Hero SKU to unite gaming and music retail

At its investor briefing today, Activision further detailed its collaboration with superstar musicians Jay-Z and Eminem on DJ Hero- and revealed that a premium SKU featuring their music will also be available at retail. Last week it emerged that the two were to serve as consultants to developer FreeStyle Games …

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Deep Silver rescues Prison Break game

Koch’s Deep Silver publishing label has snapped up the rights to distribute the game based on TV show Prison Break. The game, commissioned in 2007, was cancelled by original publisher Brash – a Hollywood firm which made bold claims about improving the quality of licensed games, only to fail miserably …

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