MCV/DEVELOP News, events, research and jobs from the games industry

Speaking to CasualGaming.biz as part of its Girl Gaming Month, Nintendo’s UK Wii product manager Rob Lowe has stated that the rise in popularity of casual software has not had any detrimental affect on the importance of hardcore titles in the market. There is clear room for both and any …

BioShock 2 is on course to be one of the biggest games of the year and will be backed by 2K’s biggest marketing campaign yet. The sequel to the 2007 smash hit will go head-to-head with big name sequels such as Modern Warfare 2, Mario and Sonic and Assassin’s Creed …

UFC 2009: Undisputed is this weeks’ surprise No. 1, grappling the top spot from Nintendo’s ever-present Wii Fit. The THQ-published brawler is part of an all-new Top 3, which includes Pokmon Platinum in second position and EA Sports Active in third. Wii Fit, which needs just two more No. 1s …

US game retail kingpin Gamestop has priced Activision’s upcoming title Tony Hawk Ride at $119.99 (75). The game has also been set a release date of October 13 for the three home console versions in North America. Activision has yet to officially announce a release date and full price for …

As one of the largest independent developers in the world, now with over 400 staff, it’s quite common to see Australian indie Krome Studios working on two completely different projects at the same time. The company – dissected by its Brisbane, Adelaide and Melbourne offices – is currently finishing up …

Sony is set to release a new PS3 bundle in the UK comprised of an 80GB SKU and a copy of the upcoming action title inFamous. The bundle is the latest move in Sony’s aim to provide value to consumers without outright cutting hardware prices. Confirmed via an Amazon.co.uk listing, …

Hoping to fill the next gap in the Wii market, High Voltage unveils Gladiator AD

The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …

Sony is celebrating SingStar’s fifth anniversary by giving fans the opportunity to sing at Glastonbury this summer. The format-holder has teamed up with clubland brand Guilty Pleasures to run a series of Road to Glastonbury events across the UK. Events have already taken place in London and Manchester, with a …

HMV believes its new customer loyalty scheme can tempt games consumers away from other retailers – and become an ‘integral’ part of the firm’s category offering. The retailer announced Pure HMV last week, a new loyalty card that offers members the chance to snap up a range of limited edition …