David Gosen, the current vice president of marketing for EMEA Xbox and former head of Nintendo Europe, has admitted that he believes the games industry doesn’t get the recognition or thanks that it deserves from both the wider public and government. It frustrates me that from a public standpoint, the …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially …
[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
Peggle for iPhone dated
Casual publishing giant PopCap will release the iPhone and iPod Touch version of blockbuster hit Peggle on May 12th, it has been confirmed. To read the full story, click here to visit CasualGaming.biz.
Read More »Sega’s new Euro dream team
Looking back at your first quarter, what would you say were the highlights for Sega? Alan Pritchard: Without a doubt Empire: Total War. The sell-through in the first weekend made this the fastest selling Total War game to date and consequentially took it to No.1 of the All Formats Charts. …
Read More »In praise of the triple-A behemoth
You might think it was naivety that had many claiming games were immune to the economic slowdown. Yet I suspect the opposite: an over-confidence born of previous recessions, which ignored how the games industry has grown and the vulnerabilities that entails.
Read More »Sega promotes UK bosses
WITH GROWTH expected to continue, Sega has promoted two of its senior management and hired a new marketing director. Alan Pritchard steps up from UK and northern territories to full European managing director from May 1st.At the same time, erstwhile sales director John Clark is stepping up to UK managing …
Read More »Authors defend flawed addiction study
The National Institute on Media and the Family (NIMF) has defended its divisive ‘pathological addiction‘ study findings following criticism from academics, media outlets and, most vehemently, the Entertainment Software Association (ESA). NIMF President Dr. David Walsh said that, regardless of the controversy, the study has provided the gaming industry, medical …
Read More »Gerry Berkley returns to games
Former Woolworths games boss Gerry Berkley has returned to the industry four months after the retailer closed, MCV can reveal. Berkley has been appointed trading manager for entertainment at the Shop Direct Group, which owns Littlewoods, Choice and Empire Stores. In February, Shop Direct bought the rights for the Woolworths …
Read More »Teversham quits Xbox for Apple
MICROSOFT’s Xbox strategy boss Richard Teversham has quit the firm to join arch rival Apple, MCV can reveal. The popular exec leaves his role as senior director of business, insights and strategy for Xbox, where he reported in to European VP of the firm’s interactive entertainment, Chris Lewis. MCV understands …
Read More »iPhone game devs offered cross-promotion deal
iPhone app developers are being invited to join social games firm SGNâ??s in-app advertising network.
Read More »Activision shares jump ahead of quarterly report
Shares in Activision Blizzard saw a sizable spike yesterday ahead of the publisher’s quarterly earnings report. On Wednesday Activision’s share price peaked at $11.16 after closing the day prior at $10.30. The encouraging jump follows Goldman Sachs analyst Mark Wienkes upgrading the company’s shares from ‘Neutral’ to ‘Buy’, claiming in …
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[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially announced the launch of its Public Beta. Gamers from around the globe can now access the platform, create profiles, follow their favorite games, and directly participate in shaping the network’s final features ahead of its full release.
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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![dfgdgdg [Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse](https://mcvuk.com/wp-content/uploads/dfgdgdg-110x75.png)
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