Supermarket behemoth Tesco has vowed to become a dominant force in video games retail after snapping up key personnel from EUK. The firm told MCV this week that it will forge stronger relationships with suppliers and increase dedicated games shelf space, in a bid to shake off a reputation as …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Ubisoft drops Ubidays
Publishers’ European media and trade events are becoming few and far between – as the recession bites and firms turn their heads to a less US-centric E3. MCV can reveal that Ubisoft this week became the latest publisher to drop its popular European trade event – Ubidays. The two-day expo …
Read More »‘Generation gap will hurt studios,’ says Seamus Blackley
Xbox co-creator turned developers' agent says industry needs to keep looking for stars of tomorrow
Read More »Kuju committed to diversifying middleware commitments
Technical director Adrian Hawkins one why a 'one size fits all' approach doesn't fit Kuju
Read More »House of the Tech
Weâ??ve looked at some emerging technologies, but what about the future for your bread-and-butter engine? Kujuâ??s technical director Adrian Hawkins discusses its recent tech decisions and how itâ??s preparing for the next generation...
Read More »Will Wright leaves EA
...but The Sims and Spore mastermind will work on new IP venture Stupid Fun Club with the firm
Read More »Three Speech makes way for new EU PlayStation blog
Sony UK’s long-running semi-official” European PlayStation blog Three Speech is to close its digital doors on April 17th and will be replaced by a brand new EU PlayStation portal. A statement on the site reads: It’s your feedback, comments and suggestions that have made this possible, so you should all …
Read More »Valkyria Chronicles DLC detailed
Downloadable content for Valkyria Chronicles will be made available from Thursday April 16th for 3.19, Sega has revealed. The pack can be downloaded via PSN, and features two new missions entitled Enter The Edy Detachment and Behind Her Blue Flame, as well as an extra difficulty mode. Valkyria Chronicles was …
Read More »Prototype release date smashes into view
Publisher Activision Blizzard has confirmed its ex-Vivendi free-roaming action title Prototype will be released on Xbox 360, PS3 and PC on June 5th in Europe – with American gamers having to wait until June 9th. Prototype takes the sandbox city formula and mixes up by granting players mutated shape-shifting super …
Read More »Retail finally enters console downloads space
The North American arm of online retailer Amazon has begun selling Xbox Live Arcade games via its portal in the form of purchasable Xbox Live codes. The so-called ‘walled gardens’ of digital console publishing have for a long time been regarded as the biggest barrier between traditional retail and the …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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