Sega ‘frustrated’ by Change4Life ad

Sega has become the first major publisher to publicly criticise the Government’s new Change4Life print ad. The offending campaign – which shows a young gamer holding a PlayStation controller under the words ‘Risk an early death, just do nothing’ – appeared in the national press this weekend. It was first …

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6,000 iPhone games now available

The credibility of Apple’s iPhone as a serious contender in the modern platform market has been given a big boost with the news that over 6,000 games are now available for the system. The number also points to Apple’s content provider, the App Store, as a hugely important publishing route …

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Q&A: Game Connectionsâ?? Pierre Carde

As we begin our build up to GDC09, we talk to Pierre Carde, the man taking the reigns of Game Connection America. In this in-depth interview, the head of Connection Events explains what the unique format offers to attendees of the â??speed-dating business machine for game makersâ??.

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BAFTA can make games mainstream

BAFTA has pledged to make video games a more accepted art form amongst the general public – and help make unfair reportage of the industry a thing of the past. The body has teamed up with UK retail to offer special trade marketing materials for BAFTA-nominated games that, it has …

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Not just a pretty face

What does BAFTA mean to you? If you’re anything like the millions who tune into the glamour-drenched TV and movie awards ceremonies, it probably evokes images of chiselled leading men and Hollywood’s divine ladies, all dressed to kill. Yet even on those tuxedo-heavy evenings, its mission goes beyond sheer glitz: …

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