MCV/DEVELOP News, events, research and jobs from the games industry

Sega is confident it can defy the economic climate in 2009, with a wealth of new IP to the market in 2009. The publisher enjoyed a stellar 2008, with Wii sensation Mario and Sonic at the Olympic Games sailing past the two million mark. The firm also recorded its first …

Unreal Script IDE now officially integrated into Unreal Engine 3

Social gaming widget to unite mobile and PC internet users

Supermarkets continued to irk retailers – to the extent that not only were they characterised as the biggest threat to UK retail but many also tried to ironically nominate them as ‘best distributor’. And, as usual, most retailers would love to swap occupations with some of the world’s leading video …

UK video games companies have thrown cash in the face of the economic slowdown – spending an incredible 139 million on Q4 marketing as other trades tighten their belts. The huge figure has funded a deluge of above-the-line advertising in the past three months, dominating newspapers and TV ad breaks …

SCEE president David Reeves has told MCV that Sony currently has no plans for a ‘PSP2′. The exec moved to debunk web reports which earlier this month claimed the firm had signed a memory chip deal for the device. No, there are currently no plans for a PSP2. I go …

As Woolworths’ closing down sale gets underway today, leading platform holder Nintendo has spoken exclusively to MCV regarding claims in UK newspaper The Sun about the amount of debt owed to platform holders by the Woolworths-owned EUK. The tabloid yesterday claimed that EUK is expected to go into liquidation within …

Tesco will tomorrow launch a half-price sale that will last throughout Christmas – but has told MCV that the promotion is not in reaction to Woolworths’ ‘fire sale’ . The firm will cut prices on around 1,000 products from now until Christmas – including non-food. The focus is firmly on …

Microsoft’s Aaron Greenberg has disputed consumer demand for Home, dubbing the technology as outdated and pointed to Live as a premium experience” by comparison. In an interview with Kotaku, the group product manager for Xbox 360 said: What Home to me feels like is Second Life for hardcore gamers. It …

Brighton event opens submission process for session presenters