Games for Windows Live to challenge Steam?

Microsoft has, without great fanfare, revamped its Xbox 360-a-like Games For Windows Live service, and the introduction of a PC version of content delivery service Live Marketplace suggests that the technology firm is on the verge of launching its own digital downloads system. Users will be able to access trailers, …

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EA next to enter Wii fitness market

Just one day after Koch-owned publisher Deep Silver announced it’s own competitor in a marketplace already catered to by the likes of Nintendo’s Wii Fit and Atari’s Family Trainer, EA has announced its debut entry into the market – EA Sports Active. Unlike Deep Silver’s title, EA Sports Active will …

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Super Obama World arrives online

Casual gaming devs have once again proved that their finger’s on the pulse of current affairs by releasing a new Flash game paying tribute to the USA’s new President elect. Super Obama World boasts more than a passing resemblance to Nintendo’s legendary SNES classic Super Mario World, though the familiar …

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£4m TV marketing splash for Ubisoft

Ubisoft is to invest a substantial 4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position as one of the strongest casual software publishers. The publisher’s UK marketing director Jon Rosenblatt stated: From now until Christmas …

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Xbox is a key Microsoft Moment

Time magazine has included the launch of the original Xbox as a key ‘Microsoft Moment’. In part of a feature the influential magazine ran to mark the 25th anniversary of the Windows operating system, it rated the launch of the Xbox as a key moment in the firm’s history: By …

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