MCV/DEVELOP News, events, research and jobs from the games industry

Web giant Google has finally unveiled its long-awaited bid to enter the in-game advertising sector, revealing it is putting a big focus of the strategy on casual games. In a post on the blog for the firm’s web advertising team Adsense, Google reps said that it is targeting web games …

Rod Humble promoted to exec vice president and boss of The Sims label

In this excerpt from an article originally published on unrealtechnology.com, we take a look at how High Moon used Epic's Unreal Engine 3 to bring Jason Bourne's uniquely fast-paced action to next-generation consoles.

Brad Wardell is the CEO of Stardock, which developed Galactic Civilizations I and II and published the space strategy hit Sins of a Solar Empire. Stardockâ??s next published game is Demigod, developed by Gas Powered Games. Brad is also the author of the controversial Gamerâ??s Bill of Rights.

Web giant reveals in-game marketing solution; MochiAds deal underscores casual emphasis

Microsoft’s recent price cuts to its range of Xbox 360 SKUs could lead to a drop in PS3 sales according to one analyst who insists that Sony must drop the price of PS3 if it is to remain competitive. Edge Online quotes Electronic Entertainment Design and Research analyst Jesse Divnich …

The Wii edition of Capcom’s Zombie classic Dead Rising is set to hit the UK market in March next year. Based on the Xbox 360 classic, Dead Rising: Chop Till You Drop was first unveiled back in July, and has been built using the Resident Evil 4 Wii engine. Capcom …

Games analyst Michael Pachter has reignited the recent Wii HD rumours by stating that he believes such a move would strengthen Nintendo’s already strong position in the games market. The platform holder recently unveiled its third iteration of its handheld DS console, but has so far not made noises about …

Giant publisher Electronic Arts has named Rod Humble as EA’s executive vice president and new head of The Sims label, replacing Nancy Smith who will manage special new Sims projects before moving into a new as yet unnamed role. Humble has been with EA and The Sims label since 2004 …

Ahead of tomorrow’s Tokyo Game Show, Microsoft has spoken of its partnership with acclaimed Final Fantasy and Dragon Quest publisher Square Enix which will see the two showcase product side-by-side at the event. Microsoft sees its close ties with Square Enix as key to future success in the Japanese games …