Xbox calls on third parties to expand

Microsoft has called on third-party publishers to set up offices in the Middle East – in order for the industry to combat piracy in the region more effectively. The firm’s Xbox 360 has begun to see growth in the territory, but its success has been stunted in the region by …

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Biggest ever Xbox spend announced

Microsoft’s Xbox 360 is getting a massive casual games marketing push in the US – just days after the company revealed to MCV that it would be spending tens of millions on widespread marketing for the console in the UK. For the full story, visit MCV sister site CasualGaming.biz

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Official: Girls love games

Girls are spending more time playing PC games and video games than they were last year, according to a new NPD report. Girl Power: Understanding This Important Consumer Segment, showed how girls aged two to 14-years old The survey uncovered what categories are poised for growth as girls continue spend …

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Watch EA’s mega FIFA ’09 ad here

EA’s latest ad campaign for FIFA ’09 was a beast – taking up the full four minute ad break on Sky during the Chelsea vs. Man Utd game at the weekend. If you missed it and fancy seeing it again, EA has handily made it available online now. Click here …

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HMV joins the British Retail Consortium

HMV Group is to join the British Retail Consortium (BRC). The announcement will be made at the BRC’s Annual Retail Industry Dinner tonight. British Retail Consortium director general Stephen Robertson said: "At a time when retailers are scrutinising all their costs, HMV’s decision to join us is clear evidence of …

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