Watch EA’s mega FIFA ’09 ad here

EA’s latest ad campaign for FIFA ’09 was a beast – taking up the full four minute ad break on Sky during the Chelsea vs. Man Utd game at the weekend. If you missed it and fancy seeing it again, EA has handily made it available online now. Click here …

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HMV joins the British Retail Consortium

HMV Group is to join the British Retail Consortium (BRC). The announcement will be made at the BRC’s Annual Retail Industry Dinner tonight. British Retail Consortium director general Stephen Robertson said: "At a time when retailers are scrutinising all their costs, HMV’s decision to join us is clear evidence of …

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Phil Harrison gets behind iPod

Atari president Phil Harrison has said that Apple’s handheld devices and distribution service are changing the way we consumer and interact with media”. For the full story, visit MCV sister site CasualGaming.biz.

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Why doesnt the media take games seriously?

National newspaper The Independent’s credibility as a ‘friend’ of the games industry has been further strengthened, with a new opinion piece questioning why interactive entertainment is ignored in mainstream media. Just days after the newspaper offered its largely well-received ‘Top 50 Games’ list, columnist Thomas Sutcliffe has pointed the finger …

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Force Unleashed hits 1.5m in a week

LucasArts has announced that Star Wars: The Force Unleashed has sold over 1.5 million copies worldwide since release. The achievement is a fastest-ever sales record for the publisher, as the title has only been on sale for five days. The record-setting sales of Star Wars: The Force Unleashed shows the …

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