McDonalds to sponsor Australian Starcraft II World Championship Series

1200px downeymcdonaldsjpg McDonalds to sponsor Australian Starcraft II World Championship Series

Fast food giant McDonalds last week announced a partnership with Blizzard to plaster their trademark Golden Arches across the Starcraft II World Championship Series in Australia. Mcdonald’s will have naming rights, branding, content integration and on the ground content activations, although the specific format that activation will take hasn’t yet …

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Dailymotion switches focus to premium content

1 newdailymotionjpg Dailymotion switches focus to premium content

Vivendi’s streaming video service Dailymotion is backing away from the YouTube and Switch market with a shift to premium video. The former Yahoo acquisition target has signed up with Vice, Universal Music (which is also owned by Vivendi) and CNN to create what it described as high quality content targeting …

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Sony was surprised by Resident Evil 7’s VR success

1 resi7vrjpg Sony was surprised by Resident Evil 7's VR success

The higher-than-expected number of players who tried Resident Evil VII in VR was a surprise to Sony and has shaped its PS4 strategy. That appears to be the message from PlayStation’s global sales and marketing boss Jim Ryan, who told Games Industry: We had no idea that VR would play …

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