Daily Mail hate is an honour, says Rockstar boss

Rockstar co-founder Sam Houser has called the ‘hate’ the firm receives from the Daily Mail and other conservative quarters an honour”. Houser has also dismissed the idea of Rockstar as a ‘rock’n’roll outfit, saying they don’t indulge in groupies, pounds of coke or anything fun at all”. In a full …

Read More »

Peter Moore: My inspiration

My biggest inspiration is actually a couple of people. First and most importantly, my father. "Like so many of his generation in England, the Second World War robbed him of the opportunity to obtain any semblance of an education, but he was able, in his own incredibly unique Liverpudlian way, …

Read More »

MCV LEGENDS: Peter Moore

If the business world is a game, Peter Moore plays it on expert level. Noisily. And you wouldn’t want your brand to be in his crosshairs. Don’t get us wrong: speak to anyone in the upper echelons at EA and the words personable” and pleasant” seem indelibly linked to his …

Read More »

EA sets sights on becoming leading sports brand

Peter Moore has told MCV that he is aiming to make the division the leading brand in sports” – eclipsing Nike and Adidas. Speaking as we crowned him an ‘MCV Legend’ , EA Sports president Moore said his current aim is to make his employer more recognisable than the biggest …

Read More »

Cousens: ‘Who needs a $100m game’?

Codemasters CEO Rod Cousens has candidly revealed the development cost of the publisher’s biggest games – and questioned the megabucks approach of the firm’s rivals. The revelations came in Cousens’ speech at the Edinburgh Interactive Festival this week, in which he made the case for the UK’s strength as a …

Read More »

Spore to hit the cinema?

EA wants to licence upcoming release Spore for use in movies and TV, the game’s developer Will Wright has stated. "With Spore, we’re looking way outside the game space, such as TV, movies, etc. We’re basically planting the seeds to spread Spore out to a much wider group of people …

Read More »

Events