EA sets sights on becoming leading sports brand

Peter Moore has told MCV that he is aiming to make the division the leading brand in sports” – eclipsing Nike and Adidas. Speaking as we crowned him an ‘MCV Legend’ , EA Sports president Moore said his current aim is to make his employer more recognisable than the biggest …

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Cousens: ‘Who needs a $100m game’?

Codemasters CEO Rod Cousens has candidly revealed the development cost of the publisher’s biggest games – and questioned the megabucks approach of the firm’s rivals. The revelations came in Cousens’ speech at the Edinburgh Interactive Festival this week, in which he made the case for the UK’s strength as a …

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Spore to hit the cinema?

EA wants to licence upcoming release Spore for use in movies and TV, the game’s developer Will Wright has stated. "With Spore, we’re looking way outside the game space, such as TV, movies, etc. We’re basically planting the seeds to spread Spore out to a much wider group of people …

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Atari Inc posts promising financials

Atari Inc has revealed its financials for the quarter ended June 30th 2008, boasting of vastly improved financial performance. Net revenue for the period was $40.3 million, around four times the $10.4 million posted in the same period last year. Publishing net revenue was $36.7 million, versus $9.7 million in …

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Grand Theft Auteur – Part 1

As co-founder/president of Rockstar Games, Sam Houser is â?? along with brother and creative VP Dan â?? the guiding light for studios which have had a huge impact on the games industry. Our Q&A with him kicks off a series of Develop Awards 2008 winner profilesâ?¦

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