MCV/DEVELOP News, events, research and jobs from the games industry

The UK Government has published its official action plan for video games classification changes following the recommendations made in the Byron Review earlier this year. You can find the full, in depth Action Plan here . When it comes to age classification changes, the ‘action points’ for the Department of …

The UK Government has published its official action plan for video games classification changes following the recommendations made in March’s Byron Review . It pledges a four-month public consultation period will take place from July, in which publishers keen to argue the toss for a pan-European classification system will have …

Gordon Brown’s Government is pumping 9 million into internet safety advertising for parents, following recommendations made in the Byron Review in March – but has yet again failed to promise that it will cough up for a similar campaign when it comes to violent video games. The news is included …

Electronic Arts is to release a special edition of Spore when the title arrives in September – which it says will be the perfect SKU for the ‘ultimate Spore fan’. The iteration will include the ‘Making of Spore’ DVD, a ‘How to Build a Better Being’ DVD from the National …

Just a week left to secure passes at discounted rates

Major retailers Play, Zavvi and HMV have slashed the prices on leading game software and hardware in time for the summer. HMV has slashed 70 per cent off certain titles, with 360 title Lost on sale for 17.99 and the Wii edition of Speed Racer on offer for 14.99. Play.com …

Though we know the game is in production , there’s to date been no word on when we might expect God of War 3 to be revealed – but online rumours are now pointing to a debut airing for the title at next month’s E3 show. CVG reports that a …

Japanese giant picks engine for second Western-developed project

Microsoft has revealed Michael Delman as corporate vice president of global marketing for Interactive Entertainment Business (IEB) following the departure of Jeff Bell two weeks ago. Charged with driving initiatives to market Microsoft Game Studios and grow the Xbox and Games For Windows platforms and brands, Delman will start in …

A leading production exec at animated movie studio Pixar has praised gaming’s evolution – and admitted that the quality of visual technology is catching up” with cinemas. However, Ralph Eggleston, production designer behind Pixar’s upcoming movie, Wall-E, added that video games still lacked a strong narrative story” – and predicted …