New global Xbox marketing boss named

Microsoft has revealed Michael Delman as corporate vice president of global marketing for Interactive Entertainment Business (IEB) following the departure of Jeff Bell two weeks ago. Charged with driving initiatives to market Microsoft Game Studios and grow the Xbox and Games For Windows platforms and brands, Delman will start in …

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Pixar: Games quality is catching cinema

A leading production exec at animated movie studio Pixar has praised gaming’s evolution – and admitted that the quality of visual technology is catching up” with cinemas. However, Ralph Eggleston, production designer behind Pixar’s upcoming movie, Wall-E, added that video games still lacked a strong narrative story” – and predicted …

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PlayStation phone in production?

Sony is busy working on a PlayStation-branded phone, according to company insiders. Marketing Week reports that the phone will incorporate elements of the PlayStation Portable (PSP) and could hit the shelves in time for Christmas 2009. MW quotes ‘sources in Japan and Korea’ which say Sony is working on converting …

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Sony: PSP can last ten years

Sony has revealed that it is backing a ten-year plan for its PSP console – with networking playing a key role in its futute. The firm believes that it needs to ‘revitalise’ the development community to get behind creating games for PSP in order to make it fulfil its potential. …

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