The full blooded release of universe-sim Spore might still be over two months away, but the popularity of EA’s taster package Spore Creature Creator suggests that interest in the title is sky-high. In its first week on the market, gamers have used the package to create a whopping one million …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Zavvi unleashes eye-catching 360 bundle
Zavvi’s sales are rumbling on with yet another impressive in-store Xbox 360 bundle. As advertised in today’s national papers, gamers can pick up an Xbox 360 Elite and a copy of GTA IV for 305, and will receive Guitar Hero III Legends of Rock (with guitar) for free, a saving …
Read More »360 cruises past 5 million in Europe
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has revealed that Xbox 360 has sold well over” five million in European territories to MCV – and that its battle with PS3 is far from over. Anyone trying to call a winner this Christmas is calling …
Read More »Take Two pulls Geneva staff back to UK base
Publisher Take Two expects to have the majority of its Geneva-based staff back in Windsor by September. MCV can exclusively reveal that the experiment started by former international boss James Ellingford is now essentially over. The giant US publisher has had an admin base in Geneva for five years, but …
Read More »Knights of the Sandbox City
You might be sick of reading about it and maybe even playing it, but GTA IV still deserves more notice from the top, argues Owain Bennallackâ?¦
Read More »Tag Games offers money-back guarantee scheme
Mobile developer will refund costs to publishers if game fails to meet criteria
Read More »Play.com voted Best Online Retailer
The annual Which? Awards, announced today, have seen Play.com win Best Online Retailer”, the first time the category has been included. The awards, which celebrate good practice and good products, surveyed more than 5,700 members with Play.com praised for unbeatable ordering process and delivery. While Play.com won the overall award …
Read More »1C: ‘We’re too big to be bought’
Dominant Russian games company 1C has told MCV that it would be too expensive for any potential suitor – and that it is ready to cement its stranglehold on its native market by upping its retail presence. At the company’s second annual Prague ‘n’ Play event last week, 1C – …
Read More »Gosen: Microsofts E3 will be game changing
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has told MCV that the platform holder will unveil some ‘fantastic surprises’ at E3 this year as it steps up its efforts in the mass market space. "We’re always working on new things, and you’ll continue to …
Read More »New Wiimote rival announced
Microsoft and Sony’s desire to make Xbox 360 and PS3 more family-friendly may have been given a boost with the announcement of a new motion-sensing controller from In2Games. The company claims that its Gametrak Freedom device is ‘the most advanced’ motion-sensing controller yet. The name of the first title in …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

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