MCV/DEVELOP News, events, research and jobs from the games industry

A recent study from IGA has indicated in-game advertising benefits brand and consumer alike, with 82 per cent of consumers reacting positively to ads during game play. The research, which took results from over 1,300 gamers, found that there was an increase of 61 per cent favourable opinions of products …

Always interesting, at present the market for games-related artificial intelligence technology is even more fluid than usualâ?¦

Take Two has responded to EA’s latest bid extension by re-affirming its belief that the deal still significantly undervalues Take-Two” and that the proposal is contrary to the best interests of Take-Two stockholders.” In a response issued just minutes after EA extended its offer deadline to July 18th, chairman of …

Having swept past the previous deadline of June 16th , EA remains determined to push through its offer for Take Two and has extended its tender offer for all currently outstanding shares of common stock to expire at 11.59pm on July 18th. Our offer price remains unchanged at $25.74 per …

2008 Value Added Scoreboard sparks request for more Government-funded figures

Fresh from offering five lucky MCV readers a copy of Super Smash Brothers Brawl , Nintendo is now offering you all the chance to win a slice of the Cooking Guide action, with five copies of the game available to win. To be in with a shout, simply answer the …

Flashman Studios to oversee business management of Pirates vs. Ninjas Dodgeball creators

Retailers have asked publishers to stick to Friday release dates in the wake of increased mid-week releases. Blockbuster titles Halo 3 and Grand Theft Auto IV enjoyed Wednesday and Tuesday releases respectively, and Metal Gear Solid 4 was released this week on a Thursday. Yet UK retailers fear that if these …

Nintendo is set to reveal its full fourth quarter line-up at E3 next month, and the firm is planning to please its core-gamer contingent in the run-up to the show. Nintendo’s Marc Franklin told Gamepro that the hardcore gamer is still important to the Wii’s success. "The clear majority of …

Vin Diesel’s The Wheelman is screeching onto PC, 360 and PS3 this autumn, and it’s the game that Midway believes will help the firm improve its sales performance in Europe. Development duties for the title are being shared between Midway Newcastle and Vin Diesel’s Washington-based Tigon Studios, and Europe is …