MCV/DEVELOP News, events, research and jobs from the games industry

IGA Worldwide has finalised a deal to beome EA’s exclusive global in-game advertising partner for titles on PS3, following the announcement that Sony has opened up the platform to dynamic ad content. This agreement means that marketers will have the ability to promote their wares through EA’s portfolio of top-selling …

"The dearth of Wii Fit stock has been a real disappointment to any tubby gamers looking to shape up. But the situation has become an even greater concern to retailers having to wave away the very same porky consumer. "And you think we’ve got it bad. The internet’s favourite games …

Fresh from Ubisoft adding its name to the list of developers creating games for Apple’s handheld devices, Forbes magazine has claimed that the iPod could ‘kill’ the success of the DS. The magazine claims that the iPod’s combination of Nintendo’s two USPs – motion sensing and touch-screen technology – could …

We get the inside scoop on UK independent's new USA office in our latest studio profile

Publisher Oxygen Games has announced three new titles for its MyGames series: My Make-Up, My Dress-Up and My Secret Diary. Pitched at the increasingly valuable teenage consumer, the trio will be released on Nintendo DS in Q3. Oxygen’s MyGames series, grounded in mainstream lifestyles and interests, are aimed at the …

Electronic Arts has confirmed that it has halted development of the PS3 version of Command & Conquer 3. The title, which has just been voted Gamespot’s ‘one to watch’ at E3 this year, will now exclusively be released on PC and Xbox 360 in the autumn. An EA spokesperson told …

$25 price tag for upcoming iPhone and iPod touch titles mooted

European studio network's Budapest team to make Crysis Warhead for PC

Sega has told MCV that disappointing sales of last year’s Sega Rally have taught the company a lesson – and that they are now ‘really getting going’ on PS3 and 360. Despite a good critical response and winning a BAFTA last year, the title didn’t hang around the sales charts …

Supermarket giant Wal-Mart is offering US consumers some tasty new incentives to splash out on Blu-Ray players. According to Reuters, the price of Blu-Ray technology is reportedly putting off customers, particularly during the ‘credit crunch’. Wal-Mart has fought back, however, offering a $100 gift card with the purchase of any …