EA’s The Sims Studio is looking to lure traditional gamers to the next installment in the franchise, The Sims 3, with more ‘goal-orientated’ gameplay. Speaking exclusively to MCV, the division’s creative director Rod Humble also revealed that his MMO background would help the franchise move away from its simulation past. …
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MCV/Develop Awards 2027: Exclusive Black Friday savings on all table packages
We’re delighted to announce that we’re preparing an exclusive Black Friday offer, giving…
[Industry news] Sasha Volkohon appointed Head of Commercial at game events GmbH
game events GmbH, the organiser of gamescom dev, has appointed Sasha Volkohon as Head of Commercial,…
[Event News] VIVA! Games Marketing #4 brings the games industry’s marketing leaders together in London this November
The games marketing community will come together in London on Wednesday 18th November for VIVA! Game…
[Industry news] TIGA responds to the Autumn Budget statement
This is a press release posted alongside our usual editorial content. TIGA, the trade association re…
[Industry news] EFAN.gg Launches Public Beta
eFAN, a new social platform built exclusively for the global video game community, today officially …
FRANCHISE FOCUS – The Sims
If EA’s all-conquering franchise The Sims was a musician, it would be someone like James Blunt or Natasha Bedingfield – impossibly successful, but constantly subjected to critical disdain. In the past, The Sims has been derided as a game for non-gamers. However, if you’re interested in games, then The Sims …
Read More »Paine: DS selling better than ever
Forget the festive season – Nintendo’s DS console is selling more right now than the platform holder would expect in the run-up to Christmas, according to marketing director Dawn Paine. A full three years after its UK launch, Nintendo has told MCV that DS sales continue to increase – and the …
Read More »Tesco games supplier goes on the prowl
Tesco’s exclusive distribution partner Handleman is going all out to secure similar deals with other leading games retailers – including specialists such as GAME. Handleman’s MD James Wilding told MCV that the firm is in discussions with other High Street chains to expand its ‘fee for service’ model across the …
Read More »Newspaper offers cash for anti-games story
In one of the more unbelievable media twists to come in the aftermath of last week’s Byron Review, a national newspaper is offering readers ‘hundreds of pounds’ to confess that games pushed them into a life of crime. An advert encouraging readers to ‘pitch’ their story to the newspaper has …
Read More »Original TV shows coming to 360
Microsoft has inked a deal that will result in the first original TV content produced for the Xbox 360 gaming console, according to Media Week. The partnership is with Safran Digital Group, a web-based production and distribution company that has been launched by Hollywood talent agent Peter Safran. Safran will …
Read More »Sega to close Korean HQ
Sega Sammy has announced that it is to shut down its Korean office, as well as discontinuing the development of its entertainment complex in Japan’s second biggest city. Following a Board meeting, Sega Sammy Holdings announced: ”We determined [Sega Korea’s] dissolution for global business optimization.” According to Next-Gen.biz, Sega’s Korean …
Read More »Capcom snaps up Tenchu developer
Capcom is to acquire Japanese studio K2 , developer of the Tenchu series of stealth games. The acquisition will be completed via an exchange of stock, with 201,720 Capcom shares to be issued to K2’s stakeholders. For the full story, visit MCV’s sister site Develop.
Read More »Realtime Worlds gets $50 million funding
Third round of capital sourcing headed by Maverick Capital
Read More »UK calls on WTO to investigate Canada tax breaks
The UK’s Ministry of Culture, Media and Sport has formally started an investigation into the legality of Canada’s tax incentives for games studios. MCV sister site Develop has the full story – head over there for the full details.
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MCV/Develop Awards 2027: Exclusive Black Friday savings on all table packages
We’re delighted to announce that we’re preparing an exclusive Black Friday offer, giving businesses the …
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[Guest post] Among Us on Windows: what the social deduction boom looks like from the desktop
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[Industry news] Studio Atelico Launches the First AI Engine Built to Run On-Device Inside Games
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[Industry news] TIGA responds to the Autumn Budget statement
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[Industry news] EFAN.gg Launches Public Beta
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MCV/Develop Awards 2027: Exclusive Black Friday savings on all table packages
We’re delighted to announce that we’re preparing an exclusive Black Friday offer, giving businesses the …
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MCV/DEVELOP’s 30 Under 30 – 2026
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards

MCV/DEVELOP News, events, research and jobs from the games industry
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