Record sales growth for Codemasters

Spearheaded by a 151 per cent increase in US net sales and a 332 per cent growth in US dollar sales, Codemasters is celebrating its most impressive ever year for the 12 months ending June 30th 2007. Overall group sales for the period increased by 38 per cent, hitting 71.5 …

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Quality key to effective advertising

The distinction between creative and media has changed radically. Media agencies are constantly tasked with ensuring cut through. This requires more than our expertise in media channel planning – it requires our creative thinking. Creating standout has always been a problem. The changing pattern of media consumption does not change …

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New Resi movie to include RE5 and DMC4 demos

Whilst the Resident Evil movies may have proved a hit with the public, their reception amongst the gaming fraternity has been less enthusiastic – but you can expect the gaming public to be more receptive toward the arrival of the third movie on Blu-Ray and DVD. Sony has confirmed that …

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Singapore relents on Mass Effect ban

Yesterday MCV reported that Singapore’s Media Development Authority had decided to ban BioWare’s upcoming Xbox 360 RPG Mass Effect thanks to an in-game scene involving a girl-on-girl coupling between a human and blue-headed alien lass. However, regional paper The Straits Times now reports that the Authority has decided to life …

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New studio working on Terminator game

The Halcyon Company, an LA based firm that owns the gaming rights to the lucrative Terminator franchise, has announced that it has opened a new development studio and is already at work on a new game based on the brand. The Hollywood Reporter claims that the firm opted to open …

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PS3 Orange Box next month

After enjoying critical and commercial success on both PC and PS3, EA has confirmed that the PS3 version of Valve collection The Orange Box will arrive on PS3 on December 14th, Eurogamer reports. Many had been speculated that the game would not appear on the Sony platform until some time …

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Microsoft steps up family focus

MCv sister site Develop reports that Microsoft is looking to compete much closer with the Nintendo Wii and its wider, family audience by creating more family-focused video games, according to a story on the Dow Jones Newswires. The story mirrors comments made by Euro Xbox boss Chris Lewis to MCV. …

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US: Software sales climb 73 per cent

The US games software market saw sales of $1.1 billion in October, a huge 73 per cent increase on the same month last year, according to NPD figures. And it was Activision’s Guitar Hero III that spearheaded the massive drive, selling 1.4 million units across all platforms and capturing four …

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