MCV/DEVELOP News, events, research and jobs from the games industry

Developer-centric PR agency grabs first client

Develop reports that Sony has cut the price of PlayStation 3 development kits in a bid to ”contribute to cost-saving measures of the development community". SCEI said the prices for the PS3 SDK will be reduced to $10,250 in North America, 950,000 Yen in Japan and €7,500 in Europe. At …

Australian game development trade association announces new board of directors as well

Crysis developer to lecture at Hochschule Darmstadt

Debug units now also support programming, not just QA

Spearheaded by a 151 per cent increase in US net sales and a 332 per cent growth in US dollar sales, Codemasters is celebrating its most impressive ever year for the 12 months ending June 30th 2007. Overall group sales for the period increased by 38 per cent, hitting 71.5 …

The distinction between creative and media has changed radically. Media agencies are constantly tasked with ensuring cut through. This requires more than our expertise in media channel planning – it requires our creative thinking. Creating standout has always been a problem. The changing pattern of media consumption does not change …

Whilst the Resident Evil movies may have proved a hit with the public, their reception amongst the gaming fraternity has been less enthusiastic – but you can expect the gaming public to be more receptive toward the arrival of the third movie on Blu-Ray and DVD. Sony has confirmed that …

Yesterday MCV reported that Singapore’s Media Development Authority had decided to ban BioWare’s upcoming Xbox 360 RPG Mass Effect thanks to an in-game scene involving a girl-on-girl coupling between a human and blue-headed alien lass. However, regional paper The Straits Times now reports that the Authority has decided to life …

The Halcyon Company, an LA based firm that owns the gaming rights to the lucrative Terminator franchise, has announced that it has opened a new development studio and is already at work on a new game based on the brand. The Hollywood Reporter claims that the firm opted to open …