When Hodge met ELSPA

The video games industry has grown in significance both in terms of popular culture and economically. This is demonstrated by the size of the industry, both in the UK and the role the UK Games sector holds worldwide. It is the worldwide competition that brings me to your current challenge …

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Sony digs deep for another megabucks marketing spend

Sony is preparing its fourth million-pound spend on a PlayStation 3 game this year, MCV understands. The seven-figure backing for Uncharted: Drake’s Fortune follows similarly lavish promotions for the likes of Motorstorm, Resistance: Fall Of Man and Ratchet And Clank: Tools Of Destruction. And Sony has done its financial utmost …

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Disney: Our sing star can woo whole family

DISNEY believes that the ‘massive’ marketing plan behind its upcoming High School Musical karaoke title will place it as the perfect product for UK families this Christmas – even amongst those who aren’t yet aware of the mega-selling franchise. The publisher releases High School Musical: Sing It! next week on PS2, …

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Audio Chief – Part 1

Bungie has been stealing headlines across the games media thanks to its recent divestment from Microsoft. We caught up with audio director Marty Oâ??Donnell at the recent Video Games Live concert to discuss the deal and his thoughts on game audioâ?¦

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Konami hails retails PES restraint

Retail’s refusal to break the official street date of Pro Evolution Soccer 2008 has left Konami UK general manager Pete Stone almost as impressed as the game’s debut at number one in the software chart. Last year, retailers such as Woolworths and Gamestation started selling the game’s predecessor, Pro Evolution …

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D3P scoops Aardmans Shaun the Sheep licence

Popular Aardman character and TV star Shaun the Sheep is to star in his own video game, MCV can reveal. D3Publisher of Europe has snapped up the licence to the kids’ television series, which is a spin-off from the Wallace and Gromit property that made Aardman a world famous animation …

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Sony snaps up sales duo

SCE UK has snapped up two new national account managers. Sukhi Gidda joins the team with a string of industry jobs behind him, making the move to SCE directly from Buena Vista Games, where he spent over two years working on numerous titles such as Narnia, Pirates of the Caribbean, …

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Eidos clinches EastEnders rights

MCV understands that UK publisher Eidos has secured the video game rights to leading BBC soap opera Eastenders. The title is reportedly being handled by Eidos’ casual games division, which typically works on both DS and mobile phone titles. Though no details are yet known about the forthcoming title, the …

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ESRB rallies against fresh Manhunt 2 criticism

Following the news that the recently released North American PSP version of Manhunt 2 has been hacked to enable access to some of the violent content that had been removed from the game, US ratings board the ESRB has defended its decision to grant the game a Mature rating. "Our …

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