MCV/DEVELOP News, events, research and jobs from the games industry

Microsoft Game Studios' GM discusses Rare's work for Nintendo's dominant handheld

Media giant's strengths in multiple entertainment fields can aid game development

In the second part of our interview with Microsoft Game Studiosâ?? general manager Phil Spencer, we discuss what Microsoft thinks of the Silicon Knights and Epic legal spat, why letting Rare develop for DS will aid MGSâ?? design skills and how the company is catering to the widened games marketâ?¦

Building closer relationships with our R&D teams, and speaking to consumers on a more regular basis across all regions is critical, but this will not be at the expense of delivering to the market unique, innovative and entertaining experiences for which Capcom is synonymous. We’re also entering new genres and …

Few things stand so tall over the city of London that they can be seen for miles around. There’s Canary Wharf, obviously, the BT Tower, The Millennium Wheel, Ken Livingstone’s famous Gherkin and, erm, Homer Simpson. Okay, so he might not be a regular fixture of Europe’s most celebrated city, …

The huge Zavvi roll-out that will once and for all see the Virgin Megastore name disappear from the UK’s High Streets has today completed, with the retailer calling it the fastest re-brand in entertainment retail history.” Stephen Lynn, senior PR and promotions manager at Zavvi Entertainment group told MCV last …

EA boss Keith Ramsdale has hailed the ‘unprecedented’ exposure the firm received after its Be The One event at the London Games Festival – and hinted that it may host an even more ambitious showcase next year. As revealed by MCV, Be The One was the most high profile marketing …

Sega has compared the family appeal of its upcoming movie adaptation The Golden Compass to that of The Lord Of The Rings. The publisher is confident that it can use the promotional clout of movie distributor New Line to push the title high up the Christmas chart – and become …

Following its domestic growth and global success, Nintendo’s UK office has handed out a string of promotions across the business. Rob Lowe and James Honeywell – UK product managers for Wii and DS, respectively – have both been made senior product managers. PR supremo Rob Saunders becomes senior UK PR …

Parent firm Catalis says games development division and QA efforts doing well