Midway ready to unleash Unreal Tournament III

Midway has lined up a heavyweight marketing campaign for upcoming shooter Unreal Tournament III. Promotional activity will kick off at fast-growing championship gaming centre Omega Sektor in Birmingham, as part of what the publisher is calling a ‘massive European-wide launch’. UT3 tournaments will take place across the continent, whilst the …

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Woolworths ready for ‘aggressive’ Xmas push

Watch out Asda, Tesco and Sainsbury’s: Woolworths has promised to outspend its supermarket rivals in a bid to be crowned entertainment king this Christmas. And the general retailer has promised an ‘aggressive’ focus on games in its marketing – which recently became a bigger moneyspinner for the firm than either …

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Download warning for cautious games retailers

Established High Street and online games retailers risk losing significant share to broadband suppliers, and possibly even utility companies, if they do not embrace digital distribution. That is the robust view of Pierre Gaudet, CEO of Europe’s leading games digital distribution outfit Metaboli, which has begun a renewed effort in …

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JAPAN: Seaman tops the charts

The DS continues to dominate the Japanese software charts, but it’s the notable efforts of PS2 and 360 that capture the eye in Media Create’s latest Japanese Top 30, Kotaku reports. Seaman 2, Sega’s PS2 sequel to it’s voice controlled 1999 Dreamcast curiosity, has bettered the opposition by capturing the …

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Expanding Empire

What have been the primary goals for the Empire team since the Silverstar deal? From a company and corporate perspective, it’s really about delivering good results after the acquisition. It’s great that the market has responded favourably – our share price literally doubled on the day the announcement went out, …

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