Sony opens in-game ad unit

Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …

Read More »

Sony opens in-game ad unit

Sony Computer Entertainment America has opened its own in-game advertising business unit. Headed by Darlene Kindler, who most recently worked for in-game ad firm Adscape Media which was acquired by Google earlier this year, the division will be overseeing SCEA’s strategy for in-game marketing for all PlayStation platforms and PlayStation …

Read More »

Gran Turismo PSP not forgotten

In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …

Read More »

Gran Turismo PSP not forgotten

In an interview with GamePro , the lead producer of the Gran Turismo series Kazunori Yamauchi has said that the long-awaited PSP incarnation of the racing franchise is still on the cards, but that it is taking a back seat to the upcoming PS3 instalment. Gran Turismo 5 is expected …

Read More »

Events