the in-game advertising sector is one of the industry’s recent success stories – you only have to look at how the likes of IGA, Double Fusion and Massive have grown to become such a presence in a relatively short period of time. Research carried out by IGA suggests that – …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Ads in game: the facts
the in-game advertising sector is one of the industry’s recent success stories – you only have to look at how the likes of IGA, Double Fusion and Massive have grown to become such a presence in a relatively short period of time. Research carried out by IGA suggests that – …
Read More »Toyota advergaming arrives on Xbox Live
Hot on the heels of the massive success of last year’s Burger King games from Blitz, Toyota has stepped up its assault on the gaming demographic by releasing a free vehicle shooting game on Xbox Live Arcade in North America. Obviously not afraid to associate its brand with such things, …
Read More »Toyota advergaming arrives on Xbox Live
Hot on the heels of the massive success of last year’s Burger King games from Blitz, Toyota has stepped up its assault on the gaming demographic by releasing a free vehicle shooting game on Xbox Live Arcade in North America. Obviously not afraid to associate its brand with such things, …
Read More »Report: PS3 faltering as publishers back Wii
The analyst’s latest report states that for the final quarter of 2007, publishers have backed the Wii with the greatest number of titles – 86 in total. This puts the Nintendo console some distance ahead of Xbox 360 and PS3, which have 47 and 38 titles lined up respectively. A …
Read More »Report: PS3 faltering as publishers back Wii
The analyst’s latest report states that for the final quarter of 2007, publishers have backed the Wii with the greatest number of titles – 86 in total. This puts the Nintendo console some distance ahead of Xbox 360 and PS3, which have 47 and 38 titles lined up respectively. A …
Read More »PS3 price slashed again in Japan
Sony has announced further price cuts across its entire PS3 hardware range in Japan, and also confirmed that the 40GB model that is soon to debut in Europe will also be making an appearance in the territory. The 60GB model will see its price drop from YEN 60,000 to YEN …
Read More »PS3 price slashed again in Japan
Sony has announced further price cuts across its entire PS3 hardware range in Japan, and also confirmed that the 40GB model that is soon to debut in Europe will also be making an appearance in the territory. The 60GB model will see its price drop from YEN 60,000 to YEN …
Read More »Design and machinima workshops set for LGF
Half-day sessions take place on October 25th
Read More »Design and machinima workshops set for LGF
Half-day sessions take place on October 25th
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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