MCV/DEVELOP News, events, research and jobs from the games industry

The Hollywood Reporter has predicted that Microsoft will drop the SRP of Xbox 360 by $50 in the US on August 8th this year – and credited the information to an unnamed retail source. The publication notes that a price drop at this time would arrive shortly before the release …

DEVELOP CONFERENCE: UKTI survey of developers reveals ugly truth of the publishing paradox

Speaking exclusively to MCV, Sony’s Head of Worldwide Studios Phil Harrison has said that the choice developers face when deciding what hardware formats to support is harder now than it ever has been. Development and support for a format is very important yes, and the story is very different these …

Labour announced last night that it has spent over 15,000 on consoles for young offenders in the past two years, according to a story in national free-sheet Metro. The newspaper reports that the money had been spent on installing 120 PlayStations in young offender institutions across the country. We need …

Diploma to teach history of interactive entertainment

After the promising start made by London Games Festival last year, chairman of LGF Keith Ramsdale has told MCV that publisher announcements made at 2007’s event will have ramifications throughout the international industry. And the EA boss has spoken of his confidence that with ‘nearly all’ major publishers and platform …

Virgin Play has moved into Portugal with the opening of a new Lisbon office designed to provide a more specialised service to the region. The publishing and distribution outfit says the move is part of its overall strategy for international expansion, coming alongside its recent announcement that it will be …

EA has signed deal with in game ad firm Massive to bring dynamic adverts to five of its key titles, reported Next Generation . Madden NFL 08 (Xbox 360, PC), NASCAR 08 (Xbox 360), NHL 08 (Xbox 360), Tiger Woods PGA Tour 08 (Xbox 360, PC) and Skate (Xbox 360) …

Supermarket Asda has thrown down the Q4 gauntlet to its retail rivals, warning that it now has the resources in place to step up its increasingly aggressive move into gaming. Head of games Duncan Cross told MCV that having established a new games buying team and struck a deal to …

THE CLOSEST global rival to EA has a new focus on Europe, with even faster growth due here than in the US, and major investment in local IP and development on the agenda. That was the message from senior vice president of publishing Joerg Trouvain this week, as he told …