Nielsen’s US Games 360 Report 2017 has found that non-gamers still remain largely unaware of some video games hardware. Among the general population, only 22 per cent of people have even heard of the Nintendo Switch and only 11 per cent the Xbox Scorpio. In contrast, 69 per cent of …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Opinion: No escape from out-of-home VR
Develop’s editor Jem Alexander discusses the out-of-home VR market and how escape rooms are delving into digital. Escape rooms are exploding all over London. The rooms themselves aren’t literally exploding, of course, but I’ve noticed frankly ridiculous growth in the market in cities all over the world. It seems that …
Read More »Pause button hit on Mass Effect series, report claims
There will be no more games in the Mass Effect series for the foreseeable future, it seems. Kotaku reports that the sci-fi RPG series has been put on hiatus and that its developer, BioWare Montreal, has been turned into a support studio. Indeed, the site adds that many of the …
Read More »Google buys VR developer Owlchemy Labs
Job Simualtor developer will still do multi-platform releases
Read More »$250,000 Hearthstone Summer Championship to take place in Shanghai
Hearthstone’s Spring Championship Lan final will be taking place in Shanghai, with players competing for a chunk of a $250,000 prize pool. The event will take place from July 7-9 at the Shanghai Expo Center, with 16 players made up of the top four players from Americas, Europe, Asia-Pacific and …
Read More »Google acquires VR developer Owlchemy Labs
Job Simulator and Rick and Morty: Virtual Rick-ality developer Owlchemy Labs is now owned by Google. Google is going big on VR following the release of its Daydream platform, and the studio’s early success with Job Simulator clearly made it a priority target. Owlchemy recently discussed the importance it placed …
Read More »Gfinity Elite Draft delayed indefinitely
Gfinity have announced that the Elite Draft — and attached Elite Series — will not take place until a later date. The Draft was due to be held on Friday but has now been delayed indefinitely. London-based Gfinity have claimed the Draft is delayed due to an extension of the …
Read More »Square Enix put Hitman developer IO Interacive up for sale
No word on potential buyers, staff or the future of Hitman franchise
Read More »Square Enix puts Io Interactive up for sale
A shadow of uncertainty has been cast over Hitman developer Io Interactive this morning. Square Enix has just announced that it has put the studio up for sale. Io was acquired by Eidos in 2004, which in turn was acquired by Square Enix in 2009. Io’s most recent release was …
Read More »ESL partner with Emirates for in-air esports streaming
ESL have announced a deal with Emirates Airline, allowing passengers on any Emirates flight to watch on-demand esports content from ESL in-flight. The partnership is a big one for esports fans, the first of its kind to allow air passengers to watch esports matches on demand using an in-flight entertainment …
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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