Warner Bros agrees to buy Machinima

Having already invested plenty in the company, Warner Bros has now signed a deal to acquire full control of the video specialist. Deadline reports that Machinima will join Warner’s Digital Networks division. Early last year Warner led a $24m investment drive for it. The move is designed to allow Warner …

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EA ups disclosure requirements for sponsored content

Influencers and YouTubers who agree to promote EA content will from now on need to be even more transparent about their commercial agreements. Polygon reports that the publisher now requires the use of two hashtags – #supportedbyEA and #advertisment. The former is to be used in situations where content is …

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