MCV/DEVELOP News, events, research and jobs from the games industry

PlayStation has bolstered its UK marketing team with Jon Edwards joining as UK product manager. Edwards is an experienced marketing exec, having worked as brand and communications manager on Metal Gear Solid V and Pro Evolution Soccer. At Sony, he will be working initially on Gran Turismo Sport, Horizon Zero …

Former Develop, CVG and GameSpot editor Rob Crossley has joined Creative England as its new head of games. Creative England is the organisation that supports and invests money into small and start-up studios across England. It has worked with the likes of Microsoft and PlayStation in supporting games and teams. …

Battle.net, the long-term identity of Blizzard’s online gaming network, is to drop the name. Blizzard’s many titles have for two decades used Battle.net for player registration and online connectivity, but the developer has now said that while nothing technical is changing, the name itself is being retired. We’re going to …

Retail buyers are banking on FIFA and Xbox One S to revitalise a struggling physical games market. Last week’s major releases – including the new PS4 and PES 2017 – failed to rejuvenate the sector after a summer of low sales. No Man’s Sky was a bright spot in a …

This week, MCV speaks to VP of PR and marketing Pete Hines about Bethesda being the world’s fastest growing triple-A publisher and how it intends to maintain this status with the release of Dishonored 2. Meanwhile, Ubisoft’s senior producer Dominic Guay discusses Watch Dogs and how the publisher wants it …

Indian games conference returns on November 10th

Finnish tech firm’s visibility solution also used in Quantum Break

Interactive and real-time database of games industry shows there at 1,949 active firms spread across the nation

Inaugural event aimed at teen coders hailed as a ‘huge success’ as it triples turnout expectations

The Capcom Cup prize pool has grown by more than $90,000 thanks to crowd funded items introduced to Street Fighter V at EVO. The Capcom Pro Tour DLC, which has only been available for a few months, boosts the prize pool of the Capcom Cup whenever someone purchases it. At …